72% of customers won’t take action until they read reviews.
15% of users don’t trust businesses without reviews.
Google accounts for 57.5% of all reviews worldwide.
Best-selling products’ have a 4.2-4.7 rating.
Local businesses have an average of 39 Google reviews.
91% of millennials trust online reviews as much as friends and family.
More than half of consumers won’t use a business if it has less than a 4* rating.
83% of customers don’t trust advertising.
A single business review can lift its conversions by 10%.
Turns out a hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.
70% of consumers need to read at least four reviews before they can trust a business.
Customers could spend 31% more on a business with great reviews.
Software reviews influence 98% of buyers.
53% of Americans consider product reviews and ratings as the most crucial attribute of the online shopping experience in 2018.
95% of travelers read reviews prior to booking.
63.6% of consumers visit Google to check for reviews of a business. Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
A one-star increase in rating on Yelp can lead to a 5% to 9% increase in restaurant revenue.
Facebook reviews stats reveal every four out of five users are more likely to trust a local business if it has positive reviews.
Consumer reviews on products are trusted almost 12 times more than the manufacturers’ descriptions.
26. 73% of consumers think written reviews are more important than star and number ratings.
Reviews are the most crucial part of the purchase decision for 90% of US customers.
Positive reviews encourage 68% of consumers to use a local business.
More than four negative reviews about a company or product may decrease sales by 70%.
Only 44% of local businesses have claimed their Google My Business listing.
33% of local retailers have claimed their free listing on Yelp.
21% have done so on Yahoo.
Reviews are the third most influential ranking factor for Google’s local pack
54% of Americans pay the most attention to the average star rating of a local business.
Half of millennials “always” read online reviews for businesses.
77% of users don’t trust reviews older than three months.
Almost all consumers, who use online reviews, read them early in the buying process.
Reviews on higher-priced products can increase their conversion rate by 380%.
Online reviews have a 10.3% influence on the global Google search results rankings.
88% of executives consider reputation risk as a top business issue.
67% of consumers say reviews are “very important” factor when choosing a solution provider.
89% of consumers read reviews on their smartphones.
77% of users would leave a review if asked.
